How Green Bay businesses can score big with a 2025 Draft marketing plan
- McKenzie Kalscheuer
- Jul 10
- 2 min read
With the 2025 Draft in Green Bay, Wisconsin, quickly approaching, now is the time to put together your 2025 Draft marketing plan. As a trusted Green Bay marketing agency, Insight Creative, Inc. has spent over 36 years helping local businesses achieve success. In this blog, Brian Brost, shares strategies to make the most of your brand’s presence during the draft.
What to expect at the 2025 Draft
The 2025 Draft promises to be a free, family-friendly weekend that celebrates the best of Green Bay—a city named one of the best places to live in the U.S. in 2024. The NFL estimates that 200,000 attendees will be around Lambeau Field and the Titletown district each day.
This means we could see around 600,000 people in the Green Bay area from April 24-26, 2025, a dramatic increase from the 320,000 people who reside in the Green Bay metropolitan area. With a projected statewide economic impact of $94 million, this is an event local businesses won’t want to miss.
“We want to help business owners take advantage of this opportunity and get visitors into their establishments,” Brian said. “Seventy percent of visitors are expected from what’s called a ‘drive market,’ meaning they live within three to four hours from Green Bay. Our strategy is not only to help businesses capture some of that immediate market but also to give people a reason to come back.”
How Green Bay businesses are preparing for the 2025 Draft
Local businesses preparing for the 2025 Draft have shared several questions and concerns.
“Depending on the location, some businesses wonder if they even need to advertise,” Brian said. “They also have staffing concerns.”
Our recommendation is to make it easy for people to think of your business. Brian elaborated: “People attending the 2025 Draft will be trying to figure out where they should go for food, drinks, entertainment, relaxation and more. Businesses that make sure they’re top of mind will be ahead of the game.”
How businesses can make the most out of a 2025 Draft marketing plan
Here are some ways your business can get in on the action during the 2025 Draft:
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