Resume Highlights
Digital & Social media specialist
Oct. 2024 - Current
marketing coordinator
July 2023 - Oct. 2024
Fan Engagement Intern
June 2022 - June 2023
Digital Marketing Intern
Oct. 2021 - May 2022
Promotions & Script Intern
Sept. 2021 - May 2022
Marketing Intern
Aug. 2020 - Aug. 2021
Digital Marketing Specialist
Insight Creative -
* I develop social media strategies and schedule 12 client calendars every month
* I monitor clients' brands in the news to be on top of updating their social media and/or website
* I utilize Google Analytics 4 (GA4) to provide clients with quarterly website reports
* I create and optimize clients' Google Business Profiles to improve local ranking on Google
Insight Creative -
* I utilize Google Analytics 4 (GA4) to provide clients with comprehensive website reports and recommendations
* I write two social media calendars per month that are fresh and trendy
* I enjoy brainstorming actionable solutions to clients' needs
* I oversee day-to-day activities for clients, ensuring projects are completed on time
* I constantly monitor clients' brands in the news to be on top of updating their social media and/or website
Green Bay Packers -
* I planned and executed social media content that helped the Packers Everywhere Instagram account grow its following by 46% in 5 months.
* I manage over 6,000 members of the Junior Power Pack kids club.
* I assisted in the creation of a brand-new gameday activation.
* I track trends in fan engagement across the league and brainstorm future content ideas.
Wisconsin Herd -
* Within six months, I planned and executed five online jersey auctions, raising over $13,000 for local non-profits.
*On social, my efforts helped increase Instagram followers by 9%, Facebook followers by 15.5% and Twitter followers by 10%.
UW Oshkosh Athletics -Â
* I drafted, oversaw and checked all game day and social media scripts, as well as other multimedia content.
* I created original print and digital graphics for football, soccer, basketball, volleyball and baseball.
Oshkosh Defense -Â
* On social media, I increased impressions, engagement and followers by more than 50%.Â
* I assisted in event planning and execution, including global trade shows.
Reeve Union, UW Oshkosh -
* I scheduled social media campaigns that increased awareness and student engagement.
* I analyzed statistical data on social media to measure each campaign's success.
Jan. 2020 - Sept. 2020
Graphic Designer
Feb. 2019 - Sept. 2020
Student Recreation & Wellness Center, UW Oshkosh -
* I created unique posters, handouts, and digital graphics for the campus that highlighted available resources.
* IÂ collaborated with people in different areas and responded to their feedback in order to deliver work that exceeded efficiency and quality standards.